Our products help clients to offer superior product differentiation, and benefit the back health of the people who use them.


Seating Direct international was founded in 2001 and embraces a wealth of experience in the seating industry.  We manufacture a range of standard and customised air cells for ergonomic seating solutions.  Our main products include lumbar support solutions, seat base air cells, thoracic air cells, head and neck supports, and thigh supports.  Our expertise encompasses pump-up, adjustable pressure, permanently inflated, foam-filled, responsive, and self-inflating air cells.  All our products are designed and manufactured in the UK. 


What we can do for you?


We are very focused on  product quality and customer service.  We pride ourselves on usually being able to supply standard product from stock the following day. Our in house manufacturing process is audited using our ISO standard quality system. All our pneumatic components are designed by us and made to our exacting quality specifications.  We source the best films and materials available to ensure the longest active life of our products.  Our customer list speaks for itself.  Our products are ideal for companies that distinguish themselves on quality, user comfort, and health in the office seating, specialised vehicle seating, and home seating industries.


We use our expertise to create custom solutions internationally for our clients.  We partner clients from project inception through first run air cell prototyping (either foam filled or fully inflatable air cells) to production tooling and volume production. We are committed to continued investment in radio frequency welding technology and injection mould tooling including our proprietary 'no leak' valve designs.  Our products are extremely good value for money, as well as functionally excellent.




Just some of our valued customers

Seating Direct precision machined high technology air cell mould
Give us a call:
+44(0) 117 937 3433